Personal Branding Photography — The Approach
A Different Kind of Photographic Work
Personal Branding photography is not approached image by image.
Decisions are made with the full body of work in mind —
how images will sit alongside one another,
where they’ll be used,
and how they’ll be encountered over time.
This changes how choices are made during the session —
from framing and pacing
to expression and environment.
How the Work Comes Together
Before the session, there is clear, practical pre-planning.
This covers how the images will be used,
wardrobe considerations,
and the overall direction needed for your work.
Once the session begins, you don’t need to perform or pose —
guidance is provided throughout.
Direction is steady and responsive,
covering posture, positioning, pacing, and expression
as the work unfolds.
The focus stays on making clean, usable images
that work together across how they’ll be seen.